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富士比2020大預言

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從現在起10年內,上班通勤會變得又快又便宜,電腦將無所不在,但你卻看不到它在哪裡,智慧型冰箱會幫助消費者吃得更健康。

不過,這個由富比世雜誌網站(Forbes.com)所想像的未來,可能也代表更高的失業率,業務外包和自動化科技使得人們失去工作,如同我們知道 的,學校也會關閉。

根據富比世雜誌網站:「來自不同領域的教練團隊會取代一人教授。混亂的真實世界挑戰則接替規劃良好的授課講座。」

富比世雜誌網站預測,美國人在移動上會變得更多變且具有彈性,全球75%的人會居住在城市。正常情況下,短途旅程開電動車,長途旅行則選擇柴油車, 過大的汽車將會被淘汰。

富比世雜誌編輯佩爾洛斯(Nicole Perlroth)說:「我們會像父母一樣,更常走路和騎腳踏車,有時還得在雪中奮力地爬上山坡,走路上下學。」

她在訪問中補充道:「很多生活方式會回到50年前。」

富比世找來專業的未來學家,想知道他們對2020年的世界有什麼想法。10年前該雜誌也做了一個類似的未來想像,結果混雜著不同樣貌。

佩爾洛斯解釋:「我們找到一些高知名度的設計構思者和專業的未來學家,他們在不同領域都學有專精。」

 

他們想像,未來10年各地人們將回歸到更實事求是、更有成本意識的生活方式。

 

根據富比世雜誌,科技和電腦仍是生活中重要的一部份,不過會融入「我們的集體意識」中。

智慧型家電會幫助我們挑選健康食物,然後根據營養價值呈現不同顏色和排名,以供參考。

 

大房子和獨棟豪宅也會逐漸淘汰,購屋者不再以大小、外觀和坪數計價來估算房屋價值,而會考慮住在裡面一個月要花多少錢,包括暖氣、空調、維修保養和 通勤等各種費用在內。

富比世雜誌網站認為,人們開始了解自己真正的花費,以及住大房、開大車和隨心所欲吃東西,對自己和對地球都是多麼浪費的事情。

 

 

 

In 2020 we might just regain some of the humanity that was lost in 2010.

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The future of "ubiquitous computing" has been heralded for decades. It sounds grandiose--computing, everywhere!--but ironically, a future of ubiquitous computing is one where computers actually go unnoticed. That's 2020. It is when Nicholas Negroponte's assertion in 1995 of "being digital" switches to "been digital" because we will have been there and done that. Kids who have grown up stealing free views of recent movie releases online or regularly chatting with a friend in Bangalore or Atlanta will be working adults in a world where the notion of "work" has changed because of digital technology. But it's no longer "technology" in 2020 anymore--it's just how we get things done.

Consider attempts by schools to quell mobile phone usage in the classroom. In many parts of Asia, where the mobile phone took hold sooner than in the U.S., schools have given up. To a student in Hong Kong, their mobile phone is as vital as the beating of their heart. The word "mobile" means your world can all "go" with you, and by 2020 it will be too hard to imagine going without. We won't carry today's angst of feeling tied to our mobile devices in an apologetic sort of way. Instead, it will be the accepted norm, an innate part of daily life, and will vanish within our collective consciousness.

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But if technology and the ability to be connected disappear further into the background, what will occupy our foreground? A bit of the humanity we've always valued in the "real world." Legislators who are currently fixated on STEM (Science, Technology, Engineering and Math) education as the key to innovation will realize that STEM needs some STEAM--some art in the equation. We'll witness a return to the integrity of craft, the humanity of authorship, and the rebalancing of our virtual and physical spaces. We'll see a 21st-century renaissance in arts- and design-centered approaches to making things, where you--the individual--will take center stage in culture and commerce.

Video: How To Create The Future

The software industry is poised to embrace its craft heritage. By 2020 software will return to a cottage industry, with bespoke applications made by many, rather than today's industrialized, Microsoft-esque mass-production and distribution model. It will be part of a larger world movement to make things by hand, infused with emotion and integrity. This phenomenon is already becoming visible in the rise of the "apps" market for mobile phones. With few dominant players and close-to-zero distribution costs, practically anyone can "ship" an app on the iPhone, Android or BlackBerry. These apps are often built with care and attention to the design that big companies' offerings lack. Look at the exquisite quality made by game companies like Iconfactory; or the many iPhone apps like ToonPaint that focus on letting users make "hand-crafted" creative content on their phones.

Rather than be content to accept corporate anonymity, we will rediscover the value of authorship. In 2020 technology will continue to enable individual makers to operate in the same way that once only large corporations could do. Witness the growth of individuals as "brands-of-one" in the social media space, broadcasting their news in the same fashion as major media outlets, or in software apps marketplaces, where "Bob Schula" can hawk his wares right next to "Adobe Systems," and it's just as easy to buy hand-stenciled napkins from a seller on Etsy as it is to buy them from Crate & Barrel. You might say it is a return to learning to trust individuals again, instead of relying on an indirect connection to a product through trust in its brand. Certainly our trust in those brands is already being tested right now.

 

Digital metaphors will reconnect to their original physical sources as a way to recapture what has been lost in translation. A creative director friend of mine recently commented how he noticed that younger designers were absolutely captivated when he used tracing paper in layers to develop a concept over an existing printed photograph. They commented to him, "Wow! That's so fast. I could never make those layers in Photoshop so quickly." Today we fill folders on our computer desktop to the brim with absolutely no sense of scale, no notion of what is a "full" or "less full" folder. They may be more easily searched, but there's a reason why paper-based systems comfort us so well with their tacit communication of what is more vs. what is less. Unable to let this go, we will see many new designs that best leverage what is good in virtual with what is good in the physical world. The subtleties and grayness that we can so easily grasp off the screen will make their way on to it.

The last 20 years have been so full of technological change that technology and the digital world has become the dominant narrative in our consumer culture. Educators, legislators, futurists and social scientists can't help but fixate on it. As we become more accustomed to it, happily, some breathing room will open up for a different conversation about what we want back in our lives.

So, what will take technology's place? It begins with art, design and you: Products and culture that are made by many individuals, made by hand, made well, made by people we trust, and made to capture some of the nuances and imperfections that we treasure in the physical world. It may just feel like we've regained some of what we've lost in 2010.